Tuesday, November 27, 2012

[O795.Ebook] Free Ebook Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, by Gary Vaynerchuk

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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, by Gary Vaynerchuk



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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, by Gary Vaynerchuk

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.�

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

  • Sales Rank: #2074 in Books
  • Brand: Brand: HarperBusiness
  • Published on: 2013-11-26
  • Released on: 2013-11-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.13" h x .80" w x 7.38" l, 1.76 pounds
  • Binding: Hardcover
  • 224 pages
Features
  • Used Book in Good Condition

From the Back Cover

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

About the Author

gary vay*ner*chuk has captured attention with his pioneering, multifaceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library’s retail website in 1997 and Wine Library TV in February of 2006. �His lessons on social media, passion, transparency, and reactionary business are not to be missed!

Most helpful customer reviews

416 of 454 people found the following review helpful.
be careful with the examples! (and don't buy kindle)
By Lindsay S. Nixon
I met Gary some years ago. We tweeted at each other for a while and then... lived our lives. I hadn't thought about Gary (or his work) in years (plural) until one day his team started tweeting at me, asking if I'd pre-ordered the book. I checked the book out but didn't desire it, and went on with my life til his team followed up again. Then guilt-trip Facebook ads by Gary popped up everywhere until I finally ordered it.

I've now read it, and while I rated his other books fairly well, I can't in good conscience do that again. If you just signed up for Facebook today -- you might find this book helpful, though, be VERY careful with some of the examples. A few of the examples for FB ads Gary gives are in violation of Facebook's terms and you can be deleted. Gary is only showing off what other pages did, but it irked me that he would show ads and praise them (knowing people will likely mimic them) without saying oh, BTW, doing this can get your page deleted forever.

You'll also find outdated or irrelevant information. For example, Gary spends a long time talking about EdgeRank on FB (which Facebook killed months ago, and this is old news). Gary himself then says this several pages later. THEN WHY DID YOU JUST SPEND 10 MINUTES TALKING ABOUT EDGERANK?

I admire what Gary does, and I don't discount he's a media maven and social star (and some of the points he makes are true) but unless you're truly a beginner, I can't see getting much use out of this book (and even then, please check the rules and terms of service for twitter, instagram, fb, etc before doing ANY of the examples).

UPDATE: I left this out of my original review, but would like to add: this book certainly had some valid and thought provoking points, but felt like it was mostly theory (his theory), which normally I wouldn't mind, except the marketing for this book, as well as the premise of the book, promises you'll know *exactly* what to do, but I found very few actionable steps. I didn't leave this book with any new ideas. It confirmed some thoughts I had (and you'll find I said the same thing about Gary's last book, that the book left me thinking my gut instincts and practices were right), and that's nice, but I just didn't get much out of it otherwise. I'm sorry I was so disappointed, but I do continue to recommend the other books by Gary to others, and I am a CrushIt! success story, so it does pain me to write this review.

KINDLE: Do not buy the kindle version unless you plan to read it on your computer. It's impossible to read any of the example images on a kindle or phone. They are so tiny and if you magnify them its too blurry to see what it is or read it anyway

91 of 104 people found the following review helpful.
Social Media Language 101
By Bradley Bevers
I have a ton of social media books on my shelves, but none of them work quite the same angle as this author. While many books focus on the 'how-to' of a specific platform, or even go into detailed accounts of exactly what to post, this book focuses on something much more interesting: storytelling.

The author argues that stories change with each platform, and then goes on to show how your story should change in each instance. His six rules for storytelling on social media platforms inform the more detailed advice he gives for Facebook, Twitter, Instagram, Pinterest, & Tumbler.

The six rules of outstanding content:

1. It's native.
2. It doesn't interrupt.
3. It doesn't make demands - often.
4. It leverages pop culture.
5. It's micro.
6. It's consistent and self-aware.

Simple rules, but implementing them without some guidance would be daunting. Gary spends time on each of the five platforms and shows exactly what works and what doesn't. The case studies at the end of each chapter are worth the price of the book alone.

Concluding thoughts:

* The Facebook & Twitter chapters were the most helpful
* You will learn something here that will improve you social media presence
* Engaging, easy read
* Great idea

If you own or work in any business, this is a great place to start. It's not a how-to and the author expects some media savvy on the part of the reader, but what you will learn about storytelling on different platforms will be invaluable for your company if you apply it appropriately. Highly recommended.

78 of 90 people found the following review helpful.
Nothing New For The Experienced.
By Quirky Girl
I wish I could lie about this review because I love Gary V. I love his spirit and his enthusiasm. He arrived on the social media scene and embraced it when most people swore it was a passing fad or couldn't be bothered (the same people who now must hold up the waitress by "checking in" on Foursquare before they can give their drink order).
That said, this book was a failure for me. (Edit to add - I am very very picky when it comes to business books)
The first fail was comparing social media/engaging with customers to boxing. I just couldn't get past the vision of "knocking out" customers. This seems odd, I know -and I love hockey, and a great hockey fight, so I'm not opposed to sporting violence, but "jabbing" customers, right hooking customers, etc - it would make my brain pause, take me OUT of the message because it seemed to contradict the message of engaging - instead of "embracing" the customer, you "knock them out" which to me, is NOT a good thing.
The other big fail is much of the advice.
For me, Gary was an inspiration because he was learning and didn't seem to have a "Plan" - he was just being Gary. Now, I feel like he's falling into the trap of advertising - instead of embracing your quirks and just being yourself, he wants you to "plan" on how to best produce and distribute to knock out your customer.
He gives some examples and, as being a consumer, I feel what he is advising doesn't work (at least, for me). Facebook, for example, he advises not to constantly sell. I totally agree with that - however, he advises to, instead of sell, post something (a gorgeous photo of nature with and inspiring quote and then somehow link your product to that) - which is BORING and I, as a consumer, am sick of all the brands on FB constantly posting. I turned them ALL off except for Bluntcard because they are funny and they only post when there is new content.
Perhaps this is for "newbies" to social media, branding, or business. But for me, this was nothing new. As a matter of fact, it seemed to fly directly against what I always thought Gary V stood for (authenticity).
One book that changed me and really inspired me was The Tipping Point by Gladwell. I always feel I'm looking for books similar to The Tipping Point, something that challenges everything you've ever learned. One of the most recent books that I loved and had so many AH HA moments was Unconscious Branding by Douglas Van Praet. It's not a "how to manual" but offers fascinating insight that an entrepreneur could easily channel into their business.
I'd give him 5 stars for his personality (which I feel didn't come through in his book, actually) and spirit, but this book, for me, was no stars (but I just couldn't bring myself to give him 1 star).
If you read business books, this one offers nothing new, so you can sleep well knowing you saved a few bucks and some time. Perhaps if you're new - this might be for you?

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Friday, November 23, 2012

[W160.Ebook] Get Free Ebook Youth Football A New Coaches Guide To The Gorilla Defense The 6-3-2 Defense For The 6-10 Age Group, by Steve Matthews

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Youth Football A New Coaches Guide To The Gorilla Defense The 6-3-2 Defense For The 6-10 Age Group, by Steve Matthews

A guide for the Youth Football coach looking for a defense to match with their age group. This is an easy to learn easy to teach and easy to install. This is a cover all defense that can handle anything an offense can put up against it. It is the Base defense for 6 to 10 years old.

  • Sales Rank: #1310942 in eBooks
  • Published on: 2012-11-30
  • Released on: 2012-11-30
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Cannot recommend
By mikefish
This book is useless

0 of 0 people found the following review helpful.
That's all?
By R. Douglas
Ok.. Yeah it's only $3 but come on man. All it really does is tell you where the kids line up in the base 6-3-2. Which you can get from anywhere.. And it only touches on each position's responsability.. He apparently plans to tell you about schemes, stunts and other variations in another book.. It's kind of like I paid $3 to read the inside cover of his future book. It's $3 so I'm not mad but it really didnt even give as much information as a google search.

0 of 0 people found the following review helpful.
Not one diagram!!!
By jcarbon2
I know it was only 3 bucks but at least put in some diagrams and spend more than five minutes writing the book!! OOps , it is Volume 1 and the author explains that all the more important info will be in his NEXT volume (or two, or three??)

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Tuesday, November 20, 2012

[R715.Ebook] Ebook Communication Skills for Nursing Practice, by Catherine McCabe, Fiona Timmins

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Communication Skills for Nursing Practice, by Catherine McCabe, Fiona Timmins

More than ever before, nurses need highly developed skills in order to communicate sensitively and collaboratively, across a wide range of media, with patients, clients, and colleagues from a variety of backgrounds. Supporting students and practitioners in developing a patient-centred and therapeutic framework for communication, the new edition of Communication Skills for Nursing Practice takes a practical and hands-on approach to communication theory. This accessible introduction features research from a wide range of healthcare contexts, and provides exercises and action plans to help nurses integrate psychological and healthcare communication theory into their day-to-day professional practice. Fully revised and updated, with new material on diversity, continuing professional development, and email and telephone communication skills, this is an essential guide to one of the most fundamental skills in the caring professions.

  • Sales Rank: #4967295 in Books
  • Published on: 2013-11-06
  • Original language: English
  • Dimensions: 8.50" h x .59" w x 5.39" l, .0 pounds
  • Binding: Paperback
  • 280 pages

Review
REVIEWS OF PREVIOUS EDITION: 'This is the sort of textbook that everyone should own.' - Greta McGough, Nursing Standard 'Very good handbook. Gives students the basic communication skills essential for practice.' - Deborah Knott, Senior Lecturer, Faculty of Health and Social Care, Liverpool John Moores University, UK 'A very good introductory text that covers communication skills effectively.' - Ruth Broadhead, Senior Lecturer, School of Public Health and Clinical Sciences, University of Central Lancashire, UK 'Excellent text for both the novice and experienced student nurse' - Iffa Settle, Programme Leader, Department of Health and Social Care, York College, UK 'A patient centred exploration of communication skills that will be a useful read. I particularly like the key point summaries at the end of each chapter.' - Karen Humphreys, Nursing Lecturer, School of Nursing and Midwifery, University of Hertfordshire, UK 'Very easy to read and relevant to practice' - Sheila Stott, Senior Lecturer, Department of Nursing and Midwifery, Northumbria University, UK 'This is a lovely easy to read book with extensive use of latest reasearch findings and includes helpful exercises to promote discussion and reflection that I have used in the classroom and recommended for purchase for student nurses' - Carol-Anne Westwell, Nursing Lecturer, School of Healthcare Sciences, Bangor University, UK

About the Author
Catherine McCabe is Assistant Professor in the School of Nursing and Midwifery in Trinity College, Dublin, Ireland. Her research interests include the use of smart technology and multimedia to improve communication and quality of life in chronic and life threatening illness. Fiona Timmins is an Associate Professor at the School of Nursing and Midwifery, Trinity College Dublin, Ireland. She has more than 65 publications in peer-reviewed journals and has written and co-authored six nursing text books. She sits on the editorial board of three peer-review journals.

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Sunday, November 11, 2012

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  • Sales Rank: #8811283 in Books
  • Published on: 2013-02-27
  • Binding: Hardcover

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Tuesday, November 6, 2012

[O227.Ebook] Download A Classical Introduction to Modern Number Theory (Graduate Texts in Mathematics) (v. 84), by Kenneth Ireland, Michael Rosen

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A Classical Introduction to Modern Number Theory (Graduate Texts in Mathematics) (v. 84), by Kenneth Ireland, Michael Rosen

This well-developed, accessible text details the historical development of the subject throughout. It also provides wide-ranging coverage of significant results with comparatively elementary proofs, some of them new. This second edition contains two new chapters that provide a complete proof of the Mordel-Weil theorem for elliptic curves over the rational numbers and an overview of recent progress on the arithmetic of elliptic curves.

  • Sales Rank: #277845 in Books
  • Published on: 1998-08-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x 1.00" w x 6.14" l, 1.66 pounds
  • Binding: Hardcover
  • 394 pages

Review

From the reviews of the second edition:

K. Ireland and M. Rosen

A Classical Introduction to Modern Number Theory

"Many mathematicians of this generation have reached the frontiers of research without having a good sense of the history of their subject. In number theory this historical ignorance is being alleviated by a number of fine recent books. This work stands among them as a unique and valuable contribution."

― MATHEMATICAL REVIEWS

"This is a great book, one that does exactly what it proposes to do, and does it well. For me, this is the go-to book whenever a student wants to do an advanced independent study project in number theory. … for a student who wants to get started on the subject and has taken a basic course on elementary number theory and the standard abstract algebra course, this is perfect." (Fernando Q. Gouv�a, MathDL, January, 2006)

Most helpful customer reviews

33 of 36 people found the following review helpful.
Simply Amazing
By A Customer
I picked up this book as a junior in college and was simply stunned. The flow of ideas is so natural that there are times when you can even read the book like a novel. The exposition is clean, and the proofs are elegant.
However, keep in mind that this book IS a GTM. Hence, it requires pre-requisites by way of approximately a year of abstract algebra. As the author says in the preface, it's possible to read a the first 11 chapters without it. However, to appreciate the beauty of the theory, I would sincerely recommend algebra as pre-req.
The first 12 chapters can be considered 'elementary' (not easy, just fundamental). The others are specialized algebraic topics. For instance, the chapter on elliptic curves is useful to get a flavor of the subject. However, it includes very few proofs.

36 of 40 people found the following review helpful.
Best book on the subject
By Adam Massey
I am currently finishing my third year of undergraduate math at Brown University, and have just completed a course that used this particular book. I have to say it's the most WELL WRITTEN math book I've ever read, and I've read many, many math books by now (more than I'm willing to count as I'm typing this). Professor Rosen (and Ken Ireland, God rest his soul) have made a book that has both fun and interesting problems as well as clear explanations of proofs in the text. It does of course require that you know the basics of abstract algebra (in particular, one is expected to know that "1" is a unit and therefore cannot be prime, so of course when we discuss problems involving factorization into primes, one will of course ignore the number 1). One is also expected to know the basics of formal logic (i.e. understanding how a proof by induction works, how a proof by contradiction works, and knowing that any proper subset of the natural numbers will have a least element), and I choose to point this out simply because MrBigBeast's review makes it obvious that all these facts were not understood. Despite the fairly large amount of assumed knowledge (this is a book intended for advanced undergrads and first year grad students, afterall), this book takes one on an amazing adventure through the depths of elementary number theory, as well as introduces you to very advanced topics in both algebraic and analytic number theory (ever want to know about Zeta Functions? This book treats the topic quite nicely, making a fairly difficult concept accessible). Truly a gem of a book and worth buying even if you never use it for a course.

18 of 20 people found the following review helpful.
Great Text!
By A Customer
This a great introduction to number theory, with a lot of the material directed to modern research. They discuss zeta functions, algebraic number theory, and elliptic curves. It is a helpful link from introductory number theory toward the vast fields of research in the area.

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Sunday, November 4, 2012

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Con su interminable geograf�a, sus inmensas reservas energ�ticas, sus armas nucleares, su veto en el Consejo de Seguridad y su historia, Rusia est� llamado a ser un actor central del proceso pol�tico mundial. Entender el funcionamiento de ese gigante, la mentalidad de su dirigencia y en especial la de su l�der, el admirado en Rusia y detestado en Occidente Presidente Vladimir Putin, exige un ejercicio de estudio de su historia y su pol�tica a lo largo de los a�os. Este ensayo comprende cinco etapas para comprender la realidad de la nueva Rusia que ha emergido inquietantemente en el orden global: la era Brezhnev (1964-82), las reformas de Gorbachov y la ca�da del imperio sovi�tico en 1989/91, los traum�ticos a�os 90, la llegada de Putin al poder y el boom de los commodities y la actual �"nueva Guerra Fr�a"? Pero adem�s de Rusia y sus misterios, la obra tambi�n invita a reflexionar sobre el rol de Occidente frente a los grandes desaf�os de nuestro tiempo. El optimismo de 1989-91 tras la ca�da del socialismo real dio paso a una ola de entusiasmo sobre la expansi�n de la democracia y la econom�a de mercado en todo el mundo que hoy se advierte exagerado. Entender Rusia y entender a Occidente frente a ella es una herramienta indispensable para comprender el mundo tal como es. Mariano Caucino naci� en Buenos Aires, en 1976. Es abogado y profesor de Pol�tica Exterior e Historia Contempor�nea Argentina. Fund� la Escuela de Ciencia Pol�tica y Gobierno de la Universidad de Ciencias Empresariales y Sociales en Buenos Aires. Escribi� dos libros sobre la Argentina en la Guerra Fr�a y es habitual columnista en diarios y programas radiales sobre temas globales.

  • Sales Rank: #2139565 in Books
  • Published on: 2015-03-12
  • Original language: Spanish
  • Dimensions: 11.00" h x .77" w x 8.50" l,
  • Binding: Paperback
  • 306 pages

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0 of 0 people found the following review helpful.
Putin might not be entirely wrong
By Samuel Glembocki
A different insight into the role of Russia - albeit our rejection of Putin's methods - after the middle east mistakes of the western coalition.

0 of 0 people found the following review helpful.
Four Stars
By Diego Trinidad
Very entertaining and informative, especially for those who know little of the theme.

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Thursday, November 1, 2012

[C275.Ebook] Free Ebook Piping Materials Guide, by Peter Smith

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The only book of its kind on the market, this book is the companion to our Valve Selection Handbook, by the same author. Together, these two books form the most comprehensive work on piping and valves ever written for the process industries. This book covers the entire piping process, including the selection of piping materials according to the job, the application of the materials and fitting, trouble-shooting techniques for corrosion control, inspections for OSHA regulations, and even the warehousing, distributing, and ordering of materials. There are books on materials, fitting, OSHA regulations, and so on, but this is the only "one stop shopping" source for the piping engineer on piping materials.

- Provides a "one stop shopping" source for the piping engineer on piping materials

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- Designed as an easy-to-access guide

  • Sales Rank: #2457054 in eBooks
  • Published on: 2005-01-20
  • Released on: 2005-01-20
  • Format: Kindle eBook

About the Author
Peter Smith is an independent consultant based in Europe with 30 years of experience in the onshore and offshore sectors of the oil and gas industry. He has worked on design and construction projects for, Exxon, Total, Mobil, Woodside Petroleum, Shell, Statoil, Bluewater, Elf, and Huffco Indonesia.

Most helpful customer reviews

0 of 2 people found the following review helpful.
pipe material guide tells me nothig about whats in it!
By Skeeter
the title needs an explanation describing what you get. I'mlooking for the material vs. chenicals used with the material. This piping material guide tell me absolutely nothing about the guide, explanation or a scanned page from guideis needed. It's not but if yu search around you will find info that's useful.

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